END TO END LAUNCH OF A NEW E-COMMERCE BEAUTY BRAND
SILKSOOTHE HAIR
SilkSoothe set out to enter the beauty and wellness market with a premium hair growth solution powered by red light technology. The challenge was to build a brand from the ground up including its identity, website, digital campaigns, and social presence - and attract customers in a competitive online landscape.
Brand & Creative Direction
EDM Strategy & Design
Meta Ads
Mobile Optimisation
Ongoing Optimisation
Social & Blog Posts
Paid Media Campaigns
Content Creation
Copywriting
THE RESULT
We built SilkSoothe into a fast-scaling direct-to-consumer brand. From a standing start, we delivered:
2.16% conversion rate across the store
$12,538 in total monthly sales
Over 200 customers acquired within 1 month of launch
Increased visibility through social campaigns, influencer-led content, and targeted Meta Ads
“CAITLYN HAS LOOKED AFTER ALL OUR DESIGN AND BRANDING – WEBSITE, SIGNAGE, BROCHURES, BUSINESS CARDS, THE LOT. SHE JUST GETS IT. EVERY PIECE OF WORK IS POLISHED, ON-BRAND, AND DELIVERED WITH ZERO FUSS. IT’S MADE SUCH A DIFFERENCE HAVING SOMEONE WHO KNOWS WHAT WE NEED AND CAN JUST GET IT DONE WITHOUT GOING BACK AND FORTH A HUNDRED TIMES. WE’VE HAD HEAPS OF GOOD FEEDBACK ON THE BRANDING SINCE SHE CAME ON BOARD. HONESTLY WOULDN’T GO ANYWHERE ELSE.”
— Cobalt Diesel Services