BRANDING THAT SUPPORTS TRUST, CONNECTION, AND CARE
HEY COACH
Hey Coach came to us with a vision: to build a brand that felt calm, trustworthy, and empowering - all while connecting with parents navigating their child’s emotional world. As a children’s counsellor and life coach, they needed a brand identity that balanced warmth and professionalism, creating instant trust while still feeling elevated.
Brand Strategy
Full Logo Suite
Typography & Colour Palette
Brand Collateral
Messaging Framework
Tone of Voice
THE RESULT
We built the Hey Coach brand from the ground up, combining thoughtful strategy with timeless design. The end result? A soft yet confident identity system with a calming palette, clear messaging, and flexible visual assets that feel personal and professional in equal measure.
From logos and colour psychology to design guidelines and digital-ready visuals, Hey Coach now has a brand system that speaks directly to their audience and stands out in a crowded market.
“CAITLYN HAS LOOKED AFTER ALL OUR DESIGN AND BRANDING – WEBSITE, SIGNAGE, BROCHURES, BUSINESS CARDS, THE LOT. SHE JUST GETS IT. EVERY PIECE OF WORK IS POLISHED, ON-BRAND, AND DELIVERED WITH ZERO FUSS. IT’S MADE SUCH A DIFFERENCE HAVING SOMEONE WHO KNOWS WHAT WE NEED AND CAN JUST GET IT DONE WITHOUT GOING BACK AND FORTH A HUNDRED TIMES. WE’VE HAD HEAPS OF GOOD FEEDBACK ON THE BRANDING SINCE SHE CAME ON BOARD. HONESTLY WOULDN’T GO ANYWHERE ELSE.”
— Cobalt Diesel Services